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The Broughton Group has REIMAGINED THE WAY SENIOR CARE IS DELIVERED by eliminating the entire middle layer of expenses that traditional brick-and-mortar senior care agencies must pay. Our unique "Direct-to-Consumer" model is similar to the approach taken by companies like Airbnb and Uber, but now we've applied it successfully to the senior care industry - and it's transforming the way business will be done in the future.
 

Our innovative streamlined approach produces;
     1. The highest quality of senior care
     2. Lower overall prices for families
     3. Higher wages for caregivers
     4. Highly satisfied clients AND caregivers

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Our Concierge Caregiver model attracts Virginia's most elite caregivers. First, we vet them heavily in several important areas and also perform multiple reference checks. We also run a comprehensive background screen (national, state and local county) to ensure they meet our highest standards. Once onboard, we make sure they are paid the highest wage possible; in many cases up to 50% more than they were earning at a traditional senior care agency! That helps ensure their overall satisfaction, reduces turn-over, and ultimately makes them more motivated and reliable for the families they serve. Our philosophy is really quite simple - pay caregivers what they deserve; treat them with dignity and respect; and place them in cases that fit them well and in which they add value. These are the necessary ingredients for true Concierge Caregivers who will, in turn, provide our clients with the highest quality concierge-level care.

 

These are indeed important achievements in stark contrast to traditional care agencies that often undervalue and underpay in-home caregivers, and as a result, have embarrassingly high rates of turnover to show for it. The Broughton Group is committed to setting a higher standard! 

 

We also think giving you more choices is important as well, so we put more control in your hands – choice of caregiver(s), choice of care schedules, choice of pay rate, and choice of optional Worker's Comp coverage. We also believe that you should have complete visibility, so our online platform provides vital information to you and authorized family members at anytime, from anywhere - including on your smart phone.

 

All of these things allow you to make choices that best fit your needs, preferences and budget. But during your care journey, you can be confident that our team will stand beside you every step of the way with local support, including supervision of your caregiver(s), to give you the peace of mind you deserve. 

 

​Let us show you how we can help your senior loved one enjoy a happier and healthier life, wherever they call home!